Published April 4, 2012
Tags: ads, advertisement, advertisements, Bass Pro, Bass Pro Shops, CEO, Ivie & Associates Inc., Marketing, Missouri, MO, outdoors, retail, Springfield, technique, whyivie.com
Not getting through to a potential client? Why not take out a billboard and ask them publicly?
That’s exactly what Flower Mound, Texas-based Ivie & Associates Inc. has done on an East Kearney Street billboard near U.S. Highway 65. Continue reading ‘Billboard calls out Bass Pro’
Published January 25, 2010
Tags: adventure sports, advertising, dirtbag diaries, küat, Marketing, mountain biking, new media, podcasts, the season, web video
Several months ago, I learned about “The Dirtbag Diaries” podcast through the Patagonia company blog, The Cleanest Line. For the last few years, Patagonia, the Ventura, Calif.,-based outdoor clothing and gear company, has sponsored the podcast dedicated to the stories behind adventure sports. Now a young Springfield-based company is lending its support to fuel the podcast and a new web-television series spinoff in 2010.
Continue reading ‘Küat joins the passionate pursuit’
Published January 5, 2010
Tags: Allen Marsh, America's Incredible Pizza Co., Craig's List, Evangel University, family entertainment, imdb.com, Inc. 5000, Marketing, models, Moxie Cinema, photo shoot, pizza buffet, professional actor, Ron Livingston, Springfield Business Journal Dynamic Dozen, Vandivort Theatre
A Springfield entertainment company’s attempt to better market itself may be backfiring.
Continue reading ‘Did Incredible Pizza photo shoot backfire?’
Much good can be said about the assortment of free services that Google offers, and Google Alerts is no exception.
Continue reading ‘Make Google work for you’
Published February 2, 2009
Tags: Economy, Marketing
Maybe it was a concerted effort to avoid the touchy topic of the current job market, but two of the Internet’s biggest job sites – Careerbuilder.com and Monster.com – chose to use their precious Super Bowl ad time to target viewers who have jobs but may be unhappy.
Continue reading ‘Ads favor humor, flash over reality’
SBJ Features Editor Maria Hoover is blogging live from the Business Expo, which lasts until 7 tonight at the Springfield Expo Center.
I have often compared Business Expo to Halloween for grownups. This year is no exception. I’m happy to say I’ve gotten lots of new contacts for stories, and I’ve also checked in with sources I’ve used in the past.
Continue reading ‘Checking in from the Expo’