GO is soon to be gone

Jeremy Elwood, SBJ Web EditorWhitaker Publishing, publishers of 417 Magazine and its many brethren including 417 Bride, 417 Home and GO Magazine, announced today that GO is publishing its last print edition Dec. 9.

GO Editor Matt Lemmon is being put in charge of all digital content at 417mag.com, and he will have the newly created title of digital director. GO’s content, meanwhile, will continue on the Web and be integrated into the other Whitaker publications, while GO’s Web site – springfieldgo.com – will reroute to the 417 Web site beginning Dec. 18.

“Obviously I have a wide range of emotions,” Lemmon said in his blog. “While I’ll miss writing and reading GO as a magazine, we now have a very good opportunity to focus on bringing the fun and spirit of GO to a wider online audience. … I look forward to the challenge.”

As someone who now makes his living in the digital realm, I have mixed emotions about this announcement. While I can’t say that GO has ever been a direct competitor – its target audience has always been significantly different than that of SBJ – it is always sad to see a fellow print publication go the way of the dinosaur.

Whenever I have read the publication, Lemmon and his staff have always prided themselves on being connected to the local scene and offering their view on that scene with a healthy dose of pithy humor. That type of voice will always have a place in the market, and I wish the company well in whatever direction GO goes in the future.

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