Did race team get Bass Pro Shops to take the bait on Daytona winner?

Jennifer Muzinic, SBJ ReporterAccording to an article from Fox News, it seems Bass Pro Shops wasn’t all that keen to have Joplin native Jamie McMurray driving their Bass Pro Shops/Tracker Boat No. 1 Chevrolet. After writing an article for the Springfield Business Journal Feb. 22 issue on the effect McMurray’s Daytona 500 win will have on his primary sponsor, it seems hard to believe.

The Daytona 500 win is bringing massive amounts of awareness to the Bass Pro name, which is exactly what the company was hoping for when it shelled out big bucks – Bass Pro isn’t saying how much, but conventional wisdom from a NASCAR source puts the average cost of similar sponsorships between $10 million to $15 million a season – for its primary sponsorship of Earnhardt Ganassi Race Team’s car and driver.

The Fox News article, however, notes McMurray isn’t known as an outdoorsman, and race team co-owner Chip Ganassi had to talk the Springfield-based sporting goods giant into approving the driver. Another interesting tidbit from the David (Earnhardt Ganassi) vs. Goliath (Hendrick Motorsports, Roush Fenway, Joe Gibbs) Fox News story: the 2010 season is the final year of the Earnhardt Ganassi-Bass Pro sponsorship. In my SBJ story, I noted Bass Pro is continuing to sponsor ex-Earnhardt Ganassi No. 1 car driver Martin Truex Jr., who left after the 2009 season for Michael Waltrip Racing, at an associate level.

That raises the questions: Was Bass Pro planning to follow Truex to Waltrip after 2010? And will the Daytona 500 win change that plan? As Earnhardt Ganassi President Steve Lauletta pointed out, a win that big pretty much ensures that McMurray’s name is now tied to Bass Pro Shops.

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1 Response to “Did race team get Bass Pro Shops to take the bait on Daytona winner?”


  1. 1 Bus Plunge February 19, 2010 at 12:47 pm

    McMurray, in his winner’s circle interview, repeatedly thanked Ganassi and Morris for taking a chance on him.

    From a marketing standpoint, it sure posted BPS and SWMO…

    I fielded several calls re: the #SFG connection.


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