Hope in Haiti, Day 1, Part II: What does Drew Brees have to do with Convoy of Hope?

Eric Olson, SBJ EditorOn the flight from Dallas to Miami, I glanced up at the cabin TVs and saw the Convoy of Hope name flash across the screen as NFL quarterback Drew Brees was talking.

I quickly moved my earbuds from my iPhone to the jack in the chair armrest just in time to hear co-founder and President Hal Donaldson.

“Dropping food off the back of a truck, anyone can do that. But are we making lasting change?” Donaldson said on the in-flight commercial.

Turns out, Convoy was selected in a nationwide American Airlines contest called “Flights. Camera. Action.” Convoy’s communication team members creatively told their story of feeding kids in places like Africa and El Salvador and how American Airlines helps them fulfill their mission.

Watch the winning video.

Already in partnership with the Brees Dream Foundation to serve Hurricane Sandy victims, the New Orleans Saints star appeared in the 90-second commercial that aired on American flights throughout August and into September. The grand prize for Convoy was 80 domestic round-trip tickets on American Airlines, plus Convoy of Hope ads on American Way, the airline’s in-flight magazine and on AA.com.

In Miami, we met the full team for orientation and expectations for our time in Haiti. There’s a doctor from Washington, D.C., a pastor from New Jersey, a Texas real estate attorney-turned adviser to philanthropists and the founder of a California-based credit card processing company.

That’s quite a few American Airlines miles logged in a day. And it’s just beginning.



0 Responses to “Hope in Haiti, Day 1, Part II: What does Drew Brees have to do with Convoy of Hope?”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

RSS Latest Headlines from SBJ.net

  • An error has occurred; the feed is probably down. Try again later.

SBJ Tweets

Archived Blog Posts

All content © 2008 SBJ Publishing Inc.

*The newsroom blog of Springfield Business Journal

%d bloggers like this: