Hope in Haiti, Day 1, Part II: What does Drew Brees have to do with Convoy of Hope?

Eric Olson, SBJ EditorOn the flight from Dallas to Miami, I glanced up at the cabin TVs and saw the Convoy of Hope name flash across the screen as NFL quarterback Drew Brees was talking.

I quickly moved my earbuds from my iPhone to the jack in the chair armrest just in time to hear co-founder and President Hal Donaldson.

“Dropping food off the back of a truck, anyone can do that. But are we making lasting change?” Donaldson said on the in-flight commercial.

Turns out, Convoy was selected in a nationwide American Airlines contest called “Flights. Camera. Action.” Convoy’s communication team members creatively told their story of feeding kids in places like Africa and El Salvador and how American Airlines helps them fulfill their mission.

Watch the winning video.

Already in partnership with the Brees Dream Foundation to serve Hurricane Sandy victims, the New Orleans Saints star appeared in the 90-second commercial that aired on American flights throughout August and into September. The grand prize for Convoy was 80 domestic round-trip tickets on American Airlines, plus Convoy of Hope ads on American Way, the airline’s in-flight magazine and on AA.com.

In Miami, we met the full team for orientation and expectations for our time in Haiti. There’s a doctor from Washington, D.C., a pastor from New Jersey, a Texas real estate attorney-turned adviser to philanthropists and the founder of a California-based credit card processing company.

That’s quite a few American Airlines miles logged in a day. And it’s just beginning.

Commercial:
http://vimeo.com/70495741

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