Winning the ‘Duck Dynasty’ lotto

Brian Brown, ReporterThis holiday season, the Robertsons must be “Happy Happy Happy.” Even if you’ve never seen A&E’s reality show “Duck Dynasty,” odds are you are familiar with the brand.

If you have shopped for anything in the last 12 months, I’m guessing you’ve noticed – and perhaps purchased – items from the seemingly endless products that now carry the “Duck Dynasty” name.

Well, I’ve noticed, and I know I’m not the only one. Having discussed the issue with my wife before, she sent me a picture the other day of Si and other key members of the Robertson crew featured on shower puffs. That’s right – Wal-Mart is selling shower puffs with plastic bearded faces on them.

Duck dudes
According to Shop.History.com, the Duck merch extends far beyond the shirts and coffee mugs one might expect for a hit show. From duck canes to necklaces to bobblehead sets to camo recliners ($809.95 a piece, plus shipping and handling), the brand built around the family duck-call business has become a franchise.

Last month, Forbes reported that by the end of this year, that franchise is expected to garner $400 million in merchandising revenue.

Ironically, I noticed this morning that the Mega Millions jackpot had climbed to an estimated $400 million payout. So it is not a stretch to say the Robertson clan has effectively won the lottery with their duck-themed wares.

This gives me an idea. Perhaps, starting a reality television series could be my path to riches.

Maybe instead of buying a lottery ticket tonight, I should get busy pitching my reality TV idea. “Hello A&E, ever thought about following a reporter around? Yes, I can wear camouflage.”

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