Winning the ‘Duck Dynasty’ lotto

Brian Brown, ReporterThis holiday season, the Robertsons must be “Happy Happy Happy.” Even if you’ve never seen A&E’s reality show “Duck Dynasty,” odds are you are familiar with the brand.

If you have shopped for anything in the last 12 months, I’m guessing you’ve noticed – and perhaps purchased – items from the seemingly endless products that now carry the “Duck Dynasty” name.

Well, I’ve noticed, and I know I’m not the only one. Having discussed the issue with my wife before, she sent me a picture the other day of Si and other key members of the Robertson crew featured on shower puffs. That’s right – Wal-Mart is selling shower puffs with plastic bearded faces on them.

Duck dudes
According to, the Duck merch extends far beyond the shirts and coffee mugs one might expect for a hit show. From duck canes to necklaces to bobblehead sets to camo recliners ($809.95 a piece, plus shipping and handling), the brand built around the family duck-call business has become a franchise.

Last month, Forbes reported that by the end of this year, that franchise is expected to garner $400 million in merchandising revenue.

Ironically, I noticed this morning that the Mega Millions jackpot had climbed to an estimated $400 million payout. So it is not a stretch to say the Robertson clan has effectively won the lottery with their duck-themed wares.

This gives me an idea. Perhaps, starting a reality television series could be my path to riches.

Maybe instead of buying a lottery ticket tonight, I should get busy pitching my reality TV idea. “Hello A&E, ever thought about following a reporter around? Yes, I can wear camouflage.”


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