What’s up with those letters on top of the Heer’s building?

Emily Letterman, Features Editor

Just about everything to do with the renovation of downtown Springfield’s iconic Heer’s building seems to light up social media.

When owner Dalmark Development Group LLC posted a sign saying “See you in 2015!” halfway up the eight-story building’s east wall, it was in my Twitter feed for days using just about every Instagram filter available.

When the big yellow trash chute went up last spring, it quickly became “the most talked about trash chute in the Ozarks” as one radio personality put it.

My Dec. 18 tweet about window glass in the building tower elicited a handful of retweets.


The @HeersBuilding even responded. Once a faux account run by the voice now behind @SGF_Tumbler, I’m not sure who at Heer’s Luxury Living LLC sent me a reply, but they also included a nice rooftop shot of the glass.


When “HEER” lettering popped up on the building’s tower last Thursday, @downtownsgf was the first to notice and shared with the world via perfectly Instagramed photo. Their followers were quick to point out the letter “S” was missing and the new lettering kind of looked like duct tape.



By the time I tweeted a photo three days later, the letters where on both the south and west sides of the tower, but somehow, they didn’t look much better.


@BearBoulevard – home of all things #MissouriState, according to their profile – replied, “looks a little…unfinished?”

My Instagram followers seemed to agree. See the conversation between former Urban District Alliance Community Development Coordinator Donnie Rogers and downtown loft dweller Mark Hillenburg.


But despite numerous tweets about the now notorious letters, the @HeersBuilding hadn’t respond. So, I reached out to Dalmark Founder and President Jim Nichols.

Hey Jim, what’s up with those letters?

“Based on our historical submittal, we are looking at painted letters on all four sides,” he emailed back. “However, we are not happy with the font and will be changing the ‘R’ and ‘S.’ This is our test side, before we decide to move forward with the lettering on the other sides.”

I also inquired about the potential for neon harkening back to the glory days.

“We are looking at painted letters with up lighting on the tower,” he said. “The economics/maintenance are not in place for neon lights.”

As another chapter in the history of the nearly 100-year-old Heer’s building plays out on social media, workers continue to make progress. My car sits on the third floor of the Heer’s parking garage each day, and each day I watch through the windows as workers hang drywall and install electrical wiring.

During a December interview for our 12 People You Need to Know series, Nichols told me the building is slated for completion in September but will probably be done by August. If he has his way, it’ll be July.

Whatever month, you can be sure to read about it on social media.

1 Response to “What’s up with those letters on top of the Heer’s building?”

  1. 1 Dianne Elizabeth Osis January 21, 2015 at 10:49 pm

    You bring this project to life! Love it!

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