Posts Tagged 'advertising'

My Day with the Ad Man

Brian Brown, Reporter

Michael Stelzer is a pretty interesting dude. Yes, “dude” is informal, but after spending a day following him around, it somehow feels like a fitting tag.

Continue reading ‘My Day with the Ad Man’

What is your doughnut doppelganger? Deep wants to know

Eric Olson, SBJ EditorIf you were a doughnut, what kind of sugary goodness would you be?

The executives at Springfield’s Deep advertising agency have asked that question in a campaign this year that has gone viral. Continue reading ‘What is your doughnut doppelganger? Deep wants to know’

The ad Justice never pitched

Brian Brown, ReporterAs part of the June 24 print edition, I was able to do a story I’ve been waiting for more than a year to write. Continue reading ‘The ad Justice never pitched’

2013 Book of Lists fresh off the press

Eric Olson, SBJ EditorAnother year and another wrap-up of business news covered. One of the facets of our newsroom production is the annual Book of Lists, a compilation of the weekly lists researched and published each week in Springfield Business Journal and at

The 2013 edition is unveiled tonight at SBJ’s annual Top of the List celebration with some 250 businesspeople at the Tower Club on the 21st floor of Hammons Tower.

Continue reading ‘2013 Book of Lists fresh off the press’

Küat joins the passionate pursuit

Aaron Scott, SBJ Editorial Photographer & DesignerSeveral months ago, I learned about “The Dirtbag Diaries” podcast through the Patagonia company blog, The Cleanest Line. For the last few years, Patagonia, the Ventura, Calif.,-based outdoor clothing and gear company, has sponsored the podcast dedicated to the stories behind adventure sports. Now a young Springfield-based company is lending its support to fuel the podcast and a new web-television series spinoff in 2010.

Continue reading ‘Küat joins the passionate pursuit’

The day Seinfeld entered SBJ’s newsroom

Eric Olson, SBJ EditorThis is a historic moment in my editor’s desk.
Jerry Seinfeld just walked into Springfield Business Journal’s newsroom and said:

“It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.”

Continue reading ‘The day Seinfeld entered SBJ’s newsroom’

Dealers pare budgets, reduce inventory amid slump

Matt Wagner, SBJ ReporterThe top dogs at two of Springfield’s largest car dealerships say they’re looking at ways to cut expenses and boost their online presence after finishing 2008 on a low note.

Continue reading ‘Dealers pare budgets, reduce inventory amid slump’

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